Platforms for dentists are booming at the moment as many governments progressively make it harder to access dentistry through social services, especially in the UK. But the most lucrative market is cosmetic dentistry and this is where startups often play, such as bundling private clinics under a simple booking platform.

The small mouse is a British startup that has a variation of this approach. He has now raised a £ 3million seed funding round led by impact VC ADA Ventures and Slingshot, with participation from Seedcamp, All Iron, Haatch Ventures, as well as Angels from the Atomico Angel program and the investor. angel of the year Deepali and ex- (Transfer) Sage Joe Cross. Current investors already include Funding Circle co-founders James Meeking and Andrew Mullinger, as well as a syndicate of US angel investors.

The company says 19 million dental appointments have been missed due to Covid-19 and that more than 54% of the population do not know how to access after-hours dental care, so a technological approach can help mitigate this issue.

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Toothfairy connects patients to dentists on demand via video, with the app officially endorsed by the NHS.

Patients can monitor their treatment, speak to a dentist, and update their medical notes remotely.

They can also go to a clinic for a 3D scan. This scan is then used to create tooth aligners, which are then sent to clients. The startup also offers emergency appointments and teeth whitening sessions on its app.

The co-founders Dr Deepak Aulak and Dr Kian Dhinsa together graduated from King’s College London and won dentistry awards for their application.