Sendbird adds live streaming from any app to communication platform • TechCrunch
send a bird, a communication startup, has been around since 2013 and helps customers integrate communication capabilities into their applications via an API. Today, the company announced that in the future, you can also add live streaming combined with chat to your app with a few lines of code.
This new feature is called Sendbird Live.
“Now we want to give businesses the super power to host live streaming, as well as community chat as part of your user experience, all within their native app. So users don’t have to bounce back and go to third-party media. And brands can also keep their users on their platform, while delivering new experiences,” Sendbird CEO and co-founder John Kim told TechCrunch.
Kim says this allows developers to combine chat, live streaming and content moderation in different ways to create safe and engaging experiences from a single tool.
“Before introducing Sendbird Live, we saw many of our customers choose one streaming provider, but they always came to us to add chat and moderation features. What they really want is a one-stop solution which they can just access and get all these features up and running instantly and that’s why we decided to create Sendbird Live,” he said.
Kim says the livestream piece is suitable when you want to present something in a live context, while chatting with your audience. It could be a sporting event, a concert, a fitness class or a company town hall meeting, for example.
Sid Suri, Head of Marketing at Sendbird, says this has the potential to increase interactions around an online streaming event. “What’s also great about our product is that if you think of a watch party use case, you can have a live session, but you can also set up breakout rooms quickly. with a group of friends or colleagues,” Suri said.
“So it’s really easy to create these multiple sessions where there’s the main session of computers broadcasting whatever you’re watching, but also to create these sub-channels with your private groups, where you can also have a private conversation, and also sharing video cameras and video screens among those small groups too,” he said.
Sendbird was launched in 2013 and has raised over $220 million, including a $100 million round in April 2021, when the startup was valued at over $1 billion.
At the time of funding, the company had over 150 million users. Today, Kim says that number has grown to around 270 million users with more than 1,000 companies using Sendbird tools.