MedSpa Marketplace Upkeep Completes Pre-Seed Funding Round
Upkeep, an app that lets users find, book and pay for MedSpa treatments such as facials, botox, filler and laser hair removal, has secured $2 million in seed funding.
The round was co-led by The Anthemis Female Innovators Lab Fund and 1517 Fund, who were early backers to Loom and Figma, as well as angel investors including Coco Meers.
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Commenting on her investment, Katie Palencsar, Managing Director and Global Head of Venture Capital Studio at Anthemis, said: “The cosmetic healthcare category is growing exponentially as the stigma around these treatments is removed and young people generations are becoming increasingly transparent about all aspects of their well-being. routines. Upkeep is digitizing the category as a whole to provide the access and convenience these users expect, and their rapid growth is a testament to this demand.
Since launching last year, Upkeep has launched its service in Los Angeles, Orange County and San Diego, CA; Miami and Palm Beach, Florida, and New York City, New York, while building a waiting list of more than 20,000 users, according to a spokesperson. It plans to use this funding to launch in six new markets by the end of 2022.
CEO Tiffany Faith Demers said, “Our mission is to become the go-to booking platform for all aesthetic dermatology and aesthetic medicine procedures. By designing an app focused on quality, preservation and convenience, we can serve both customers and providers equally, generating additional business for participating MedSpas and allowing consumers to book treatments that are right for them. better.
Marketplace has an app segment for MedSpas on its site and Demers said this is how most spas join the app, although she added that the majority of apps are rejected because the approach favors quality over quantity. MedSpas membership is free, but Upkeep charges a marketing fee per treatment.