Jane Technologies Launches Cannabis Shopping App
Cannabis e-commerce platform Jane Technologies Inc. launched a new marijuana shopping app for the iPhone last week, giving consumers new options for buying legal cannabis and discovering products based on local inventory. , verified reviews, effects and personalized recommendations. The Jane: Find Cannabis Products app is available for free download from the Apple App Store after its launch on October 17.
The Jane app allows consumers to personalize their shopping experience while providing cannabis brands and retailers with a way to interact with their customers. Collections, Jane’s personalization feature in the app, helps users discover new brands and products through recommendations based on user activity, reviews, and interests. Socrates Rosenfeld, CEO of Jane Technologies, says the new app allows consumers to purchase regulated cannabis products from legal markets coast to coast.
“Jane is the first and only online marketplace capable of locating millions of cannabis products on dispensary shelves across the country and curating personalized selections for customers in real time,” Rosenfeld writes in a Q&A on the new app. “It means that when you research your local market, what you see is what you can get right away. It’s the only platform that offers this level of buying power and consumer curation.”
Jane App has features for consumers, retailers and brands
For cannabis retailers, Jane offers customizable store pages for dispensaries to manage their storefront within the app, so users can shop menus in real time and schedule a delivery or pickup. For the past five years, Jane’s platform has enabled retailers to digitize their live product inventory and reach new local customers online. For cannabis brands, the Jane app represents a new way to connect directly with consumers. The app features branded pages with content, products, exclusive offers, and nearby availability information. Brands can partner with Jane to sponsor relevant areas of the app experience to further increase their reach.
“The [app] design celebrates cannabis products, brands and retailers while optimizing the shopping experience and prioritizing customer needs with effects-based collections and shopping,” said Jared Marr, Vice president of design at Jane, in a statement from the company. “The consumer first [user interface] is simple yet effective, reframing cannabis purchases to be accessible and common, like ordering lunch for delivery or pickup. The app positions Jane to lead the cannabis industry into the future, encouraging mainstream access and serving as a connecting bridge for consumers, retailers and brands.
Rosenfeld founded Jane Technologies with her brother and some friends in 2015 to provide a safe and easy way to buy cannabis. Since then, the company has been “on a mission to lead the industry into the digital age while seizing the opportunity to introduce a new kind of business model where our technology is used to benefit retailers, brands and local consumers,” he says. Rosenfeld notes that the new app puts the company’s technology directly into the hands of iPhone users, but the continued stigma associated with cannabis will keep the app out of reach for those with Android phones for now.
“With the launch of Jane’s iOS app, we are creating a win-win situation for the cannabis ecosystem and the future of e-commerce. We are excited to provide businesses and customers with a modern shopping experience. for their cannabis,” Rosenfeld wrote in an email. “We commend Apple for taking this step in cannabis normalization and patiently wait for other systems, like Google’s Play Store, to allow cannabis apps to that we can continue to support the growth of the industry for years to come.”