Iberdrola SA: to measure the carbon footprint of the Mad Cool music festival
Iberdrola, through its PERSEO Start-ups program, takes another step towards sustainability at Mad Cool, one of the main European music festivals held in Madrid, on the path to decarbonization. This project will be implemented by the Spanish start-up GreeMko, Green Management Technology, which has a software solution that helps companies on the path to sustainability and carbon neutrality.
The two companies will measure the carbon footprint of the event and raise awareness among attendees of the impact of their travel, in order to take steps to reduce and offset emissions in future editions of Mad Cool. It is estimated that the event, which will be held from July 6 to 10 and of which Iberdrola is a long-term partner, will bring together more than 60,000 people per day.
Among other things, the carbon footprint associated with the consumption of fuel, electricity and refrigerant gases, as well as the travel of participants and employees, will be calculated. This will allow the organization to consult all the data in real time and to develop a strategy for reducing and offsetting emissions during future events. Measurement is the first step to becoming carbon neutral.
QR codes will be located at strategic locations throughout the event for attendees to complete a mobility survey to instantly calculate the impact of their trips to the event. In addition, sunflower-shaped solar panels will be installed inside the venue, one next to “The Loop Powered by Iberdrola” stage, bringing 100% clean energy to the energy needed to hold the the event.
15 years innovating with start-ups
Since its creation in 2008, PERSEO has invested more than 100 million euros in start-ups that develop innovative technologies and business models, focusing on those that improve the sustainability of the energy sector through electrification and further decarbonization of the economy.
The program has focused its activities on analyzing business opportunities and technology collaboration with start-ups and emerging companies around the world, analyzing 300 companies each year and creating an ecosystem of nearly 7,000 entrepreneurial companies. This investment vehicle currently holds a portfolio of eight companies.
Thanks to PERSEO, Iberdrola carries out more than 25 real technology tests per year, which constitute a first step towards establishing a commercial relationship or a partnership with start-ups. In addition, over the past two years, the group has launched a total of fourteen challenges in which 700 start-ups have participated.
Beyond the financial contribution, PERSEO’s support to these companies has been essential in defining their product and activity, offering them its knowledge and access to the Iberdrola market. On the other hand, the work carried out with start-ups has served Iberdrola as a technological antenna to know where their sector is going.
Competitive and sustainable energy and environmental balance
Iberdrola has redoubled its efforts to preserve healthy ecosystems as key elements for sustainable growth. In this respect, the group – international leader in the fight against climate change and world leader in renewable energies – has set itself the objective of achieving zero net loss of biodiversity by 2030 by betting, whenever possible, on a net positive impact in new infrastructure developments.
As part of this commitment, Iberdrola has announced the planting of more than 20 million trees by 2030. This important commitment, through its Tree program, will result in the absorption of more than six million tons of carbon dioxide in 30 years and will occupy the surface area of 25,000 football pitches. This absorption of CO2 would neutralize the emissions of a car circling the Earth 116 times.
Iberdrola’s Tree program is aligned with the United Nations Sustainable Development Goals (SDG 15) and Agenda 2030. This is part of Iberdrola’s commitment to the preservation of ecosystems and biodiversity, as well as decarbonization to combat climate change.