Chameleon Raises $13M in Series A Funding
Chameleona San Francisco, CA-based provider of a product adoption platform for modern software vendors, raised $13M in Series A funding.
The round was led by Matrix Partners, with general partner Ilya Sukhar joining the board. Former investor True Ventures and operators including Kevin Wang (SVP Product at Braze) and Kevin Mahaffey (Co-Founder at Lookout) also participated in the round.
The company intends to use the funds to scale the team and develop new products and features.
Co-founded by CEO Pulkit Agrawal and CTO Brian Norton in San Francisco, Chameleon is a product adoption platform designed to empower modern software vendors to customize and personalize their UX. Its no-code builder allows teams to build, deploy, test, and iterate in-product experiences such as banners, tooltips, modals, walkthroughs, and checklists.
In addition to funding, Chameleon has launched HelpBar, a new free product that provides an in-product “spotlight search” experience so users can search through a company’s existing help articles, development docs, blog posts, etc., all from within the product.
The new product follows the “Microsurveys” version of Chameleon, which enables teams to gather contextual user feedback at scale. Using Microsurveys, responses to NPS and other questions can be pushed to Slack, Zapier, analytics tools, data warehouses, etc., to complement quantitative data analysis.
These products – and the Chameleon platform – are already used by the product, product marketing and customer success teams of more than 300 companies, including Twilio, Highspot and Fivetran.
Chameleon integrates with other key product stack tools including Segment, Mixpanel, Heap, Amplitude, Fullstory, Hubspot, Salesforce, Customer.io, and more. Additionally, in-app integrations mean customers can trigger other in-app tools such as Typeform surveys, Calendly modals, Zendesk chat, and more. to gather all the power from their stack into the app.