Apptopia raises $ 20 million in Series C financing
Apptopia, a real-time competitive intelligence company based in Boston, MA, has closed $ 20 million in funding.
The round was led by ABS Capital Partners with participation from existing investors Blossom Street Ventures.
The company intends to use the funds to continue to expand its operations and commercial reach.
Founded in 2011 by Eliran Sapir, former CEO who is in the process of becoming Chairman of the Board, and former COO Jonathan Kay, who will take his place as CEO, Apptopia enables brands to analyze critical signals from their competitors on mobile applications and connected devices. Brands and financial companies use the platform to generate information on mobile apps and connected devices. Powered by machine learning technology, the company collects and analyzes billions of complex data points to reveal critical business signals. Brands such as Google, Visa, Coca-Cola, Target, Zoom, NBC, Unity Technologies, Microsoft, Adobe, Glu, Andreesen Horowitz, and Facebook use it to understand consumer behavior and intent on device-based devices. applications.
The company recently launched a mobile intelligence app in the Bloomberg app portal on the Bloomberg terminal, allowing traders, investors, portfolio managers and investment managers to access and analyze app data. mobile phones directly into the Bloomberg terminal.