Apple spotlights award-winning ‘Procreate’ app in new feature
In 2022, Procreate became the rare app to win a second Apple Design Award, having won its first win in 2013. It has served nearly anyone looking to create high-caliber art over the years, including students, professional designers, calligraphers, influencers, and more.
Apple has just released a new feature highlighting the developers behind the world-class design app. Speaking about the app’s second Design Award win, Claire d’Este, Product Director of Procreate, said: “Having this happen again is humbling, disorienting and hugely energizing. I feel like there is a fire now for us to keep pushing harder.
Procreate’s latest win came in the Inclusivity category. The judges explained how the app extended its accessibility support by adding features like motion filtering and color description notifications, all on top of Procreate’s existing options.
“It’s not just a poster on a wall,” says James Cuda, CEO and co-founder of Procreate, from Hobart, Tasmania, where the app’s 60-member team is based. “It is a human condition to want to create. We try to amplify that. And as the app grows, we want people to grow with it.
To illustrate, Cuda shares the story of Quick Shape, a Procreate feature that helps people draw perfect circles and other shapes. For some time customers have been asking for analog tools – rulers, protractors, etc. – but the Procreate team resisted adding buttons and menus.
“We thought, ‘Well, people don’t really need more props, they’re just trying to draw a circle.’ So we came up with a gesture, when you draw your circle or shape, you just hold it and the app determines what you’re trying to draw.”
You can read the long feature in its entirety at this link.